[et_pb_section fb_built="1" _builder_version="4.5.5" hover_enabled="0" custom_margin="0px||||false|false" custom_padding="0px||||false|false"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_post_title categories="off" admin_label="Post Title" _builder_version="4.5.1" _module_preset="default" global_module="10641"][/et_pb_post_title][et_pb_text _builder_version="4.5.5" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]The essentials of running a small business include setting the expectations for your business, partnering with reputable companies, and building a strategy to endure market conditions. Although the discussion of these essentials seems easy, it takes time for a business owner to develop an objective perspective in running their business to avoid pitfalls such as lack of revenue, employee theft, and other misfortunes that may deter customers from trusting their organization.
Dedicate time to review your business’ plans and discover opportunities hidden in your business that should shine for your buyers. Remember, your buyers are your voice for the markets as well as your services and products. The right fusion between both attributes can help you sustain then scale your small business to succeed.

Set expectations for your company.

As a business owner, your actions must match your ambitions. Over 80% of businesses fail within a given year and the reasons are obvious: the lack of commitment and dedication to sacrifice for success. Your expectations are guidelines written within your business plan. If you experience an ounce of doubt pertaining to your business, review your company's goals and execute the practical steps necessary to stay ahead.

An expectation that’s practical, measurable, and profitable leads you in the right direction to see where your best return on investment (ROI) lie in your decisions. Consider the following questions to begin your evaluation of your business:

- Are your expenses more than your profits?
- Are there changes you can make in your overhead expenses?
- Can you delegate or outsource certain activities?
- Will you require assistance in maintaining these activities?

Very few small business owners evaluate their hidden resources or profit leaks that harm their business. If you expect to cut the operations costs by 20% within 120 days, you have to create the necessary plans to outline then execute these activities. Remember, match your actions with your ambitions.

Remain open to changes or market shifts.

Are you flexible? Can your business withstand an economic downturn? Do you have a plan in order to maintain your business activities effectively? In the midst of market changes, people decide to not spend money. They also find another alternative to services they’ve acquired during their best times.

Can you deal with a market shift if buyers decide to not purchase your products or services? The forecasts you make can change. Your decisions to move towards these changes can make or break your profit margins. Without a solid backup plan for managing market changes, you can suffer great losses.

As a small business owner, you must remain open. You have to decide which strategies to implement to stabilize your organization once you hit the wall. Beware of any unexpected expenses that may rise and know exactly where your cash flow stands at all times. With this knowledge alone, you’re capable of making decisions that will change your approach to market shifts.

Study cash flow.

Your cash flow can make your break your business. Consistency is vital for establishing your company and building a promising reputation. Cash flow is the lifeblood of your business. Review your accounts regularly, establish protocols for debt collection and focus on your target markets (known buyers).

As a business owner is it important to know where your funds are spent, how they’re spent, and why. Consider the amounts you spend on certain activities, cancel any services that are not profitable for your business, and reinvest the funds back into developing a leaner operation (if necessary).

Partner with reputable companies.

Advance Funds Network knows and understands the importance of preparation as well as growth. Partnerships allow your business to gain leverage in the midst of change.

Consider the benefits:

Access capital for your business.
Improve business credit history.
Provide a sense of security for your shareholders.

Access to additional funds is a key concern for business owners. Although maintaining your cash flow is important, a cash injection can catapult your business into the fast lane. You can purchase new equipment, hire employees, replace damaged vehicles, invest in land and/or real estate for your business.

Keep your business in great shape. Consider the essentials necessary for running a small business guidance in preparing the worst case scenarios while building a foundation for future growth. Your markets will appreciate your commitment to their needs with the right combination of ambition, persistence, and consistency.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]