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Facebook’s Major News Feed Update and Your Small Business

Facebook just managed to make your Summer more interesting by making some positive changes to the control that its users have over their own newsfeed. As you probably are aware, each user’s newsfeed contains updates from their friends, groups, and fan pages. It also contains advertisements and links to games and opportunities that Facebook determines that you will probably want to see.

With the new changes, although users will not be able to make changes to the paid content that Facebook strategically places into their feed, they will be able to select what they want to see more frequently. This gives you an opportunity as a business to optimize the ad space or private page that you do have in order to receive more traffic.

Here are some of the new features of the new newsfeed:
Will support all platforms eventually:

Although the major operating systems are IOS, Android, and Windows, the new Facebook features were first introduced on its IOS application. They subsequently became available on Android and the Windows Desktop.

Prioritize who users want to see:

After years of users reading their Facebook feed, they can finally prioritize what they want they want over what they do not want to see in their newsfeed. As a small business, this type of control should have you starting to think about reviewing the plethora of company page statistics that are available to you on Facebook. A thoughtful review should help you to understand if you need to make changes in your submission program.


For firms that recognize that they will need to be more compelling in order to maintain the community that they have, looking at a partner like Advance Funds Network in order to finance their marketing expansion can solve a couple of problems: firstly, they will need to quantify their planned results in order to submit loan or line or credit paperwork- allowing them to focus on trying to achieve realistic pre-set goals, and secondly, they will likely end up with the money that they need to run a marketing program right.

Unfollow people to hide their posts:

This option allows users to stop seeing your company posts or pages organically in their feed, causing you to get fewer page views. One thing that small businesses can do to prepare for the onslaught of users making preference changes is to put some posts up in the next month that will be guaranteed to be popular with their customers and fans. That way, users will think of you fondly when they go to unfollow people for the first time.

Overall, the changes coming in the newsfeed give users control that they will likely use. By preparing your small business to make changes and use partners like Advanced Funds Network for financing, you will remain ahead of the game and on the side of the people who visit your Facebook pages.

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