With all the constant, dynamic changes going on within Internet technology circles, why even bother to send out press releases anymore? Well, if you’re serious about growing a business or advancing a career path, in addition to securing financing from one of many reputable funding sources, such as Advance Funds Network, you’ll need to keep your business or professional profile before the public with a well written press release. Below are our top nine choice reasons to keep sending them out, and why it’s good business to do so.
1. Growing One’s Business/Profession
Simply put, if you have a business or professional career to expand, then you need to keep your face before the public; moreover, letting the public know that you are there to help provide services or products that they may need. Publicity, advertising and visibility are many times the determining factors in any successful enterprise.
2. Editorial Connections
While there’s no guarantee that your press release will ever be picked up by an editor for publishing, setting a consistent, professional and newsworthy pattern with editors may increase one’s chances of getting good coverage.
3. Vehicles For Interaction With Clients/Prospects
Connecting a press release to a professional or e-commerce site on the web is an effective method of promoting yourself to new clients, bringing back return customers, growing your customer base and substantiating your credibility and marketing efforts.
When you couple a press release, which is in effect, a glorified business card pointing to your web site, then you’ve really established yourself as a serious contender in business or your professional field.
4. Business Start-Ups/Launching A New Product
Having a business or professional web site designed first and then followed by a quality press release, are virtual guarantees of success to any start-up business and/or professional individual. This is also an especially effective way to announce a new product to the consumer public.
5. Celebrating An Anniversary
What better way to tell everyone that you’re still in business than by announcing an anniversary celebration and an open house event? If you’re offering free service discounts or new product samplings along with a glass of champagne, all the better.
6. Expansion/Restructuring Of A Company
Successful endeavors often result in expansions or opening up of satellite offices. If you’re expanding offices to another region, or restructuring your company, then a press release is the best way to tell the industry you are in and/or other segments of the public.
7. Receiving An Award/Receiving A Fellow
Recognition by one’s peers is tantamount to being successful, and announcing such a recognition is many times a precursor to promoting one’s identity and achievements.
8. Participating In A Philanthropic Event/Announcing One’s Availability To Speak At An Event
John D. Rockefeller was just as known for his philanthropic generosity as he was for his mega-successful entrepreneurial abilities. Zig Ziglar, however, was more known for his speaking engagements as a motivational speaker. That being said, both men showed uncanny ability in announcing their next move to the multimedia sources in their day and setting the stage for world-wide fame.
9. Mass Coverage
Remember, when you send out a press release, you could end up getting coverage in newspapers with thousands of readers, in TV stations with even tens of thousands of more viewers or in the social media with millions of participants. Today, press releases offering readers various multimedia options such as video/images, generate 10 times more views than plain-text copy messages.
That being said, you need to get the best press release writers in the industry and keep their favor on a regular basis. With the appropriate writer, almost any event can be turned into a major event in a local community or in an industry environment.
When drafting a press release, always think through the various channels through which your release is going to be seen. After all, there are many media outlets, but it all begins with the press release and a good journalist willing to write your news event.
