Term Business Loan

Ways to Improve Customer Engagement

Every single day, consumers are bombarded with individuals and brands that are trying to grab their attention. When you’re the person behind a business’ marketing strategy, you need to find creative, clever ways to encourage the customer to engage with your content. Here are a few tried-and-proven ways to get customers to interact with your brand. Also, when you need a business loan to help promote your services and increase customer engagement, AFN can be a huge help.

Have a Strong Social Media Presence

Be available to your customers on social media. When people are happy with your services or products, they tend to spread the news. If you have a presence on social media, your customers can tag you in their mentions and direct their audience back to your company.

Offer Upgraded Customer Service Options

Consider providing customer service via live chat or even video chat. When customers need more than a cookie cutter answer, it’s best to give them exactly what they need, as quickly as possible. With live chat, you can answer their questions in real-time. With video chat, you engage them even further because they can put a face to the brand.

Ask Your Customers for Feedback

Simply asking your customers what they want is a great way to get them involved and to do a little research while you’re at it. Your customers need to have a voice. Encourage them to rate your products or services and to recommend your brand to their friends and family members. Not only will you get some word-of-mouth marketing out of your happy customers, but you’ll also figure out why some customers aren’t so happy. Identifying your weak points is the only way to strengthen your business.

Take Full Advantage of Your E-mail List

The beautiful thing about a mailing list is that the people who are on it opted in. Your subscribers want to receive information from you. This is the best audience to tap into if you need your customers to take action. Ask for feedback on new products and features, announce upcoming events and sales, send surveys to determine which marketing methods are working best and setup automatic e-mails to be sent every time you put up a new blog post. Also make sure to regularly clean your e-mail list so that only people who are reading your e-mails continue to get them.

Appeal to Your Customers’ Humanity

You know better than anybody all the features your product offers. Customers don’t care about that, though. They care about how your product will benefit their life. Only after they’ve determined that what your selling will have a positive impact on their lifestyle will they wonder what specific features you’re offering. Your main selling point should be benefits, not specifics.


Most companies need to put more effort into increasing customer engagement. Get ahead of your competition by embracing the customer journey and delivering an excellent customer experience.

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