As 2015 begins, more and more business owners are interested in learning about how to maximize profits and expand their base of loyal clients for the New Year. If this is your objective, you should know that there are a plethora of strategies you can employ to accomplish your goal. Here are four:

1. Use Social Media Optimization (SMO) Strategies.
This strategy is helpful for almost any business, but especially small businesses. Why? Because most social media companies will permit you to use their services for free. Moreover, social media has become a primary medium through which individuals from all over the world connect to be social or do business. With that idea in mind, you should capitalize on the opportunity to market your goods and services in this manner. Your first step in making it happen is determining which social media channels (Facebook, Twitter, LinkedIn, etc.) that your customers typically use. Then you can launch a strategic campaign including anything from viral-worthy tweets to offers for free webinars featuring promotional prizes.

2. Capitalize On The "New Year" Theme.
This is an important and effective post-holiday strategy because many of your customers will be thinking about how they can improve the quality of their lives for the upcoming season. Since this is the case, it's a good idea to think about which goods and services you offer that can help your clients facilitate this process. For example, if your small business specializes in selling planners, think about releasing a special "New Years Resolution" planner that enables your customers to write in how they will accomplish their resolution objectives.

3. Hire Professional Marketers.
Oftentimes, small business owners like to look for marketing strategies that are cheap or free so they can invest their funds elsewhere. Although this is a prudent decision, it can oftentimes be even more advantageous to devote some of your business budget to hiring professional marketers. These individuals have typically acquired extensive education and experience in the marketing sector, meaning that they will be particularly adept in identifying and implementing the right strategies to catch and keep the attention of your prospective clientele. Once this happens, you will typically see the return on investment (ROI) that you desire, and your investment in professional marketing services will have been worth it.

4. Attain A Small Business Loan.
Generally, one of the main challenges that small businesses experience in getting their companies going is the need for capital that they can invest in various ventures such as launching an internet marketing campaign, hiring new employees, etc. Since this is the case, it's a good idea for you to think about attaining a small business loan so you have the funding necessary to do everything you need to do after the holidays. There's nothing quite as frustrating as being internally motivated to move your business forward yet finding that you are unable to do so because of a financial shortage. To ensure that no such shortage exists, consider working with a professional loan company such as Advance Funds Network. This organization will provide you with the guidance and expertise necessary to help you make an informed decision regarding what type of loan to attain for your business.

Summing It All Up
If you're a small business owner and you want to move your company forward in the year 2015, you should know that the key to success is high quality marketing. By reading the marketing strategies outlined above, you can become very effective in advertising your goods and services once the holiday season has concluded. Good luck!